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UNAIDS China has appointed the actor and humanitarian Huang Xiaoming as a UNAIDS National Goodwill Ambassador for China. The announcement was made on 28 November at an event at the UNAIDS office in Beijing, China.

“Huang Xiaoming is an inspiration for millions of people,” said Catherine Sozi, UNAIDS Country Director for China. “I am thrilled that he will leverage his platform as a gifted actor, entrepreneur and philanthropist to help end the AIDS epidemic by 2030. His efforts can re-energize HIV prevention and transform many lives in China and beyond.”

The nomination ceremony included a panel discussion with young people on HIV prevention. The football champion and UNAIDS National Goodwill Ambassador for China, Shao Jiayi, participated in the event and gave congratulatory remarks.

In his new role, Mr Huang will raise awareness on the importance of universal access to HIV prevention, treatment, care and support, with a special emphasis on HIV prevention among young people. Immediately after his appointment, the star showed his support for the UNAIDS global “Hands up for #HIVprevention” campaign, which has been taking place in the lead-up to World AIDS Day on 1 December. Mr Huang posed for photographs with an HIV prevention message written on the palm of his hand. People around the world have been sharing similar photographs and messages through social media.

I am honoured by this appointment as a UNAIDS Goodwill Ambassador for China,” said Mr Huang. “I am glad that I can play at a least a small part in helping to intensify efforts on HIV prevention. My hope is that young people understand the need to take proper measures to protect not only their own health but the health of the people they love.”

There were 654 000 people reported to be living with HIV in China by the end of September 2016. Young people are particularly vulnerable to HIV. Thirteen young people (age 15–24) are infected with HIV every hour in Asia and the Pacific.


Shao Jiayi, the Chinese football star whose impressive 17-year career saw him playing in both the Chinese and German football leagues, was appointed UNAIDS National Goodwill Ambassador for China in April 2015.

In his role, Mr Shao will promote the goal of ending the AIDS epidemic as a public health threat by 2030 in China. He will focus on young people, who account for 7.2% of people living with HIV in the country, encouraging them to become leaders in the response to AIDS and to help end stigma and discrimination towards people living with HIV.

“Football is a powerful platform for engaging young people and raising their awareness of the importance of preventing HIV, but also for speaking out in support of everyone who faces stigma and discrimination,” said Mr Shao.

In 2014, Mr Shao participated in the UNAIDS Protect the Goal campaign, featuring in a widely disseminated public service announcement and print adverts that garnered widespread attention from the media and young football fans. Protect the Goal uses the popularity and convening power of sport to raise awareness of HIV and to encourage young people to commit to HIV prevention.

Mr Shao has since refereed friendly matches in China that aim to raise awareness of HIV.


James Chau is the National UNAIDS Goodwill Ambassador for China, the first person to be named to this position on the Chinese Mainland. He has lived in Beijing for six years, in Hong Kong for three years and for his first 22 years in London where he was born in December 1977 to parents from Hong Kong and Indonesia.

His news and business programmes are watched in more than 80 countries on China Central Television's English channel, CCTV-9. He also fronts ‘World Insight’, his own show that brings an in-depth look at the main headline stories.

On and off screen, James partners with the United Nations in fighting stigma and discrimination against people living with HIV and he has travelled through India, China, Vietnam, Thailand, Indonesia, Norway and the United States. He has visited anonymous testing centres, counselling services, local communities and methadone clinics to listen, learn and to help bring a new awareness.

He was amongst 40 health activists named to the inaugural Young Leaders Summit at Google, California and took part in the follow-up Oslo meeting hosted by HRH Crown Princess Mette-Marit of Norway. He continues his involvement as a working group member of the aids2031 initiative for which he co-authoured the report ‘Asian Economies in Rapid Transition: HIV Now and through 2031’ that was launched at the International Congress on AIDS in Asia and the Pacific in Bali, Indonesia. He is a Media Leader of the World Economic Forum.

James first appeared on television on a British daytime children's show ‘Splash’ after auditioning for Bernardo Bertolucci’s 'The Last Emperor'. In 2004, the 'Beijing Times' featured him as its front cover special on the Asian Cup football final.

He graduated from Cambridge University and is a Freeman of the City of London.